DUNDALK, IRELAND--(Marketwire - September 4, 2012) - Online Bingo site Boylebingo.com has launched a "refer a friend" scheme this week. The uptake has exceeded expectations so far, which is not surprising given that the initiative was requested by the site's regular players.

Boylebingo.com, which is renowned for its customer care, decided to seek and implement customer suggestions to improve its online bingo offering. The most popular suggestion was for a bingo refer a friend scheme. As a result, players can request their friends to start playing on the site. Both the referrer and friend receive a free ten pound "refer a friend" bingo bonus. A referred friend can also get the Boylebingo.com welcome bonus of up to fifty pounds.

Community is a key ingredient of online bingo. By making it easy for players to introduce their friends to the site, and perhaps online bingo for the first time, the community on the site can grow while maintaining its core social connections.

Although players who refer a friend get a ten pound bingo bonus, the main motivating factor is to get friends to play and chat as part of the Bingo social network.

Sherril Soliman, Bingo Manager at Boylebingo.com said "Our Bingo chat rooms are a core feature of our site. Our players discuss everything and anything with their fellow roomies, diplomatically supervised by our friendly CMs. There is always interesting gossip to be found in the chat rooms. Players naturally want to introduce their friends to the community and this feature helps them do so. We have found that running a successful Bingo site is not just about providing the best online bingo experience, but also facilitating a community spirit."

In the current online environment, listening to your customers is essential for any business. Being proactive in using the information that they give is essential for creating positive customer sentiment in this era of online social interaction.

This is particularly important for a social product like online bingo. Boylebingo.com expects to see the positive traction for their "refer a friend" scheme continue.

Facebook: http://www.facebook.com/PlayatBoylebingo

Twitter: @boylebingo

About Boylebingo

Boylebingo was established in 2010 and is the online bingo division of Boylesports the largest independent bookmaker in Ireland. The company does not accept players from the U.S.

Contacts:

Boylesports Online

Feargal Byrne

Gaming SEM Manager

00 353 42 939 3251

fbyrne@boylesports.com